How Visibly Marketing Cut Their Website Design Timeline by 50%

Some of our best success stories here at HireUA don't revolve around how many money clients save, but truly - the difference our candidates make in our client's businesses. Visibly Marketing is the perfect example of this.

We placed a designer, Karina, at Visibly several years ago. Prior to working with us, Visibly owner Wesley Woods was patching things together with a variety of different external vendors and contractors. When Karina came on board, she was able to streamline the process and make such a difference that they cut their usual website design turnaround in half - from 2 months to 1 month.

But that's not all...

Karina is talented enough with design overall that Visibly Marketing's ads were recognized as some of the top ads in a coaching program that Wesley is a part of.

Pretty cool stuff!

Wesley executed a Direct Hire buyout after several years of working throug HireUA - and we wish nothing but the best for him and Karina in the future!

Next Success Story: How The Magic of Marketing (Meta Ads Agency) Saved $1,000s Per Year via HireUA

Visibly Marketing Case Study Transcript

Sasha Kanakhivska (Executive Assistant at HireUA):

Hi, everyone. Welcome back to our channel. My name is Sasha and I’m the executive assistant to the CEO at HireUA.

Today, we are thrilled to have one of our longtime clients, Wesley, with us.

Wesley has been working with HireUA since 2022 when we placed a fantastic candidate, Karina, in his company.

Now, after more than 2 years of collaboration, he’s decided to do a buyout — a major milestone that speaks to the success of this partnership.

Hi Wesley, thank you for joining us today. Could you start by introducing yourself and telling our audience a little bit about your business?

Wesley Woods:

Yeah, absolutely.

My name is Wesley Woods. I run a marketing agency based out of Vidalia, Georgia — around the Savannah area.

We’ve been in business for about 4 or 5 years now, and we’ve done really well with our focus.

We typically serve local service-based businesses, providing website design, Google Local Service Ads, local SEO, and some Facebook ads to help our clients capture more leads and bring in more revenue.

That’s who we are and what we do. I’m excited to be on this call.

Sasha Kanakhivska:

Let’s go back 2 years ago. You were searching for the right person and we helped you.

What were your biggest hiring challenges at that time?

Wesley Woods:

At that time, I had been in freelance marketing for about 12 years before launching my agency full-time.

We were outsourcing to a lot of vendors, and while that worked at times, it also came with big challenges — communication issues, inconsistent fulfillment, and a general lack of accountability.

We didn’t feel like those vendors were truly part of our team.

Then I saw something Kyle had posted on Twitter and decided to reach out.

That’s how we started working with HireUA.

The process began with a couple of interviews, and that’s how we found Karina — who turned out to be the perfect fit.

Sasha Kanakhivska:

What stood out to you about Karina during the hiring process?

Wesley Woods:

It was actually the first interview. Right away, we thought, “She’s the one.”

Her English was excellent — which had been a challenge with past contractors — and she answered all our team-oriented questions perfectly.

She came across as humble, hungry, and smart.

She also showed a real willingness to learn new software and take initiative.

Even though we did more interviews, we came back to Karina because she just felt like the right match from the start.

Sasha Kanakhivska:

What kind of impact has Karina made on your business?

Wesley Woods:

Absolutely huge.

I’m still quite involved in client fulfillment, but Karina helped take a lot off my plate — especially with website and graphic design.

That gave me time back to focus on working on the business instead of in it.

Over time, she also took on blog posting and other content creation tasks.

She’s been a blessing. Her work allows us to scale more efficiently.

Sasha Kanakhivska:

How has your business grown since she joined?

Wesley Woods:

She’s helped us streamline our systems — especially with SOPs and internal processes.

When she joined, we were designing 20 to 30 websites per year.

She reduced the average project timeline from two months to one month.

On top of that, she creates amazing design assets, including Facebook ad creatives.

I’m in a coaching group, and when I submitted some ads she designed, the feedback was:

“Wesley, these are some of the best-looking ads we’ve seen in the program.”

That’s a testament to her skill and creativity.

It’s made a massive difference for us.

Sasha Kanakhivska:

How much money do you think you’ve saved?

Wesley Woods:

We saved a ton early on.

Outsourcing every project individually added up fast.

Karina came in at a very affordable rate for us — as an American agency — and it helped tremendously.

Over time, we’ve increased her salary so she can live comfortably, and we’re proud to support her.

So the cost savings may not be as dramatic now, but that’s because we’ve made sure she’s well taken care of.

She’s earned it.

Sasha Kanakhivska:

Let’s talk about your decision to do a buyout. What led you to that?

Wesley Woods:

Mainly timing.

She’s been with us for over 2 years.

Even though she was technically with us through HireUA, she always felt like a team member.

Doing the buyout made it official — and allowed us to give her 100% of her pay and scale her compensation even further.

No issue at all with HireUA — in fact, I’ve referred people to you — but this was just the next logical step for us.

Sasha Kanakhivska:

How would you describe your experience with the overall hiring process and communication with HireUA?

Wesley Woods:

Phenomenal.

You all handled all the upfront work. We just had to do the interviews and choose the best fit.

We hired Karina — and also had two other part-time hires that served us well.

I’ve recommended HireUA to others.

The process was smooth, and the Slack connection made communication super easy.

You’ve been great, even after the hire, which really speaks to your ongoing support.

Sasha Kanakhivska:

That’s amazing to hear! Before we wrap up, where can people find your company?

Wesley Woods:

Sure.

Our company is called Visibly Marketing.

Website: wearevisibly.com

We’re now focused primarily on helping family lawyers with their marketing.

Facebook: facebook.com/wearevisibly

Sasha Kanakhivska:

Thank you again for your time. It’s been a pleasure — and we’re excited to support your next hire soon!

Wesley Woods:

Absolutely. And just so you know, we will be hiring through HireUA again very soon.

Thanks again, Sasha.